The fight between choosing Google Ads and Meta Ads delivering the best ROI is never ending. Welcome to the world of digital advertising! Be it promoting your homemade organic candles or getting more eyes on a quirky meme page – the battle still continues.
Which one to choose – Google Ads or Meta Ads
Well, in this article, we are going to compare the difference between Google Ads and Meta Ads. In this article, you will get the most from your ad spend by the end. Keep scrolling to find out which platform works the best for you.
What is Google Ads?
Google Ads is just like a know-it-all in your group. It is a platform where people or businesses pay to show ads on Google. Basically, this is done to get instant visibility. Google Ads prioritize your ads before any other business for people who are already searching for something similar.
Google Ads are just like jumping in front of a line in a theme park.
Google Ads shows up when people search for relevant keywords related to your business. It targets people who are actually looking to buy so they are more likely to become your customers.
Meta Ads
These ads are more about vibes. Possible contenders – Facebook and Instagram. They will literally pop-up when you are doom scrolling, stalking your ex or even watching any cat videos. Meta Ads generally focuses on user behavior, interests and demographics.
Facebook Ads will appear in your Facebook stories, feed, marketplace and more. Similarly, Instagram ads will appear in insta feeds, stories and reels.
Statista reveals that Google processes approximately 8.5 billion searches in a day. This is like an individual asking Google a question – multiple times a day. Well, this is true because we literally Google everything we want to know.
On the other hand, Meta Ads has around 4 billion monthly active users. That’s half the planet. Literally.
Now that we have met both the contenders, let us talk about the audience reach for both the platforms.
Meta Ads vs Google Ads – Audience POV
Talking about Google, an ad is expected to reach over 90% of the users, making it an ideal platform to reach a larger target group. However, Meta Ads, including all the social media platforms comparatively has a smaller reach. While the audience here is small, the content is more engaged and relatable. This helps the businesses to build more connections with their audience.
Google Ads vs Meta Ads – The Cost Factor
Wel, both of them work depending on the industry, product and the competition in the market. Google Ads usually have a higher CPC because you are already targeting the potential customers who are ready to buy.
However, Meta Ads tend to have a lower CPC but need more impressions to get people to act. Talking about the comparison, Google Ads lead to more conversions since people are already ready to buy.
Meta Ads help with brand awareness which can lead to sales after. Therefore, we would recommend thinking about your goals and profit margins to find the right platform for you.
Which one is Better?
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So, the final answer is whether you are looking for sales, pick Google Ads – if you wish to reach a larger audience, pick Meta Ads.
Conclusion
Choosing between Google Ads and Meta Ads ultimately depends on your specific business goals and marketing strategy. Google Ads excels in intent-based targeting, while Meta Ads is powerful for reaching and engaging a broad audience. To maximize your advertising ROI, it’s crucial to understand the unique strengths and limitations of both platforms and apply them strategically. Enrolling in a Digital Marketing Course at the AAFT School of Digital Marketing can equip you with the skills and insights needed to master these platforms and drive exceptional results for your business.
Rahul Kumar is a passionate educator, writer, and subject matter expert in the field of education and professional development. As an author on CoursesXpert, Rahul Kumar’s articles cover a wide range of topics, from various courses, educational and career guidance.
